Siwar Foods has signed an agreement with King Abdullah Financial District (KAFD) to place its state of the art vending machines in selected locations within the district.
‘Chef in a Box’ vending machines, a first in KSA and the GCC, provide a one stop ‘ready to eat’ catering solution, with meals ordered using 1 touch, contactless payment. Siwar’s product range is based on flavours from around the world including local rice dishes, pastas and authentic Italian pizzas. Options include lifestyle dishes with protein, calorie, vegetarian and ‘free from’ options.
Sultan Alobaida, Chief Commercial Officer, KAFD commented: ‘As a leading financial centre, we are committed to bringing best in class solutions to our customers and we are pleased to add a new Saudi FMCG tech brand to our growing list of providers, bringing convenient food options to our tenants and residents’.
‘Chef in a Box’ machines will be located inside office and residential locations across the district.
Siwar CEO Loaye Al-Nahedh added: ‘Our food solution fuses state of the art technology with great tasting ready to eat food. We are delighted to be partnering with KAFD and ‘Chef in a Box’ provides an innovative catering solution aligned to Vision 2030’.
The full range of Siwar’s ready to eat meals and desserts can be found in retailers across KSA or ordered online via the Siwar mobile application, as well as the ever growing number of ‘Chef in a Box’’ locations.
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About Siwar Foods: We are a new Saudi FMCG company, focused on redefining the ‘time saving’ food sector in KSA and the region. Built on an agile business model, we work with leading suppliers to bring ready to eat products, inspired by flavours from around the world, to our market. Our products help people live a better life, without compromising on what’s important to them; variety, taste, quality and affordability. We serve consumer and business sectors, with an omni channel presence in retail, online and ‘Chef in a Box’ vending machines, a first for the region. With our commitment to sustainability and an environmentally friendly business approach, we are proudly aligned to Vision 2030.
About KAFD: KAFD was inspired by King Abdullah’s vision to create a new financial district that will take the economy of Riyadh to new heights. Following its acquisition by the Public Investment Fund (PIF) of Saudi Arabia, KAFD has evolved to become a prime business and lifestyle destination capturing the core values of Vision 2030. While contributing to the growth and diversification of the economy, provide our community with a vibrant experience in the heart of Riyadh. This city within a city, is redefining Riyadh’s skyline with outstanding buildings inspired by the native landscape. KAFD empowers businesses through access to advanced office infrastructure and sustainable smart city solutions, while simultaneously offering unique lifestyle experiences with leading leisure and retail facilities. KAFD: where you Envision, Accelerate, Live.
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