About Us

We are a new Saudi FMCG company, focused on redefining the ‘time saving’ food sector in KSA and the region.

Built on an agile business model, we work with leading suppliers to bring ready to eat products, inspired by flavours from around the world, to our market..

Our products help people live a better life, without compromising on what’s important to them; variety, taste, quality and affordability.

We serve consumer and business sectors, with an omni channel presence in retail, online and ‘Chef in a Box’ vending machines, the first in the region.

With our commitment to sustainability and an environmentally friendly business approach, we are proudly aligned to Vision 2030.

What we do

At Siwar, We work with leading suppliers to bring our customers the best of local and international cuisine, focusing on quality, taste, variety and healthy options, at an affordable price.

We use state of the art freeze technology to look in taste and flavour at source.

Our products are readily available to buy across a full range of retail stores in KSA, online via the website & Siwar mobile application and through our state of the art “Chef in a Box” vending machines.

Additionally, Siwar works with leading businesses in the food service segment, offering a wide choice of cost- effective catering solutions

By constantly striving to meet the culinary needs of a new generation with environmentally and sustainable packaging at the forefront of our business, Siwar is proud to be aligned with vision 2030.

Our Leadership

H. E. Ahmed Al Hakbani is Chairman of Siwar and brings a diverse wealth of leadership experience to the company. As well as being Co Founder and CEO of Simplified Financial Solutions and Head of the Saudi Delegation, he sits on several boards including: NRRC, Saudi Airlines and Obaikan Glass. In his previous capacity,

H. E. Ahmed held the position of Governor, Saudi Customs and served as Board Member for the Saudi Food & Drug Authority. H. E. Ahmed holds an MBA from INSEAD and is a graduate of King Saud University with a BSc in Computer Information Systems.

Majed Alnefaie is Vice Chairman of Siwar and brings exceptional experience and expertise to Siwar. He is CEO of Seera Group and has been a board member of the Group since 2005 and has over 20 years of experience in the travel, hospitality and leisure industry. Majed is a member of the board at the Retags company, the Al Hanove Travel Company and the Al Mawasim Tours Company. He is also CEO of the Al Mawasim Hajj and Umrah Services company, as well as managing a number of companies that specialise in the field of tourism and hotel services. Majed is a graduate of Umm Al Qura University with a BSc in Accounting.
Loaye Al-Nahedh is Founder and Chief Executive Officer of Siwar. Loaye has extensive experience of leading established and start-up businesses. He held the position of Partner, McKinsey & Company in KSA, after which he went on become CEO for a PE backed industrial company. Loaye is also Executive Chairman for International Advisors. Loaye graduated from King Fahd University of Petroleum & Minerals with a BSc in Electrical Engineering and he holds an MBA.