Siwar Foods & DELY Waffles sign an exclusive regional agreement

Dec 27, 2022

Siwar Foods has signed an exclusive agreement with DELY Waffles to bring frozen waffles to Saudi Arabia and the region. The agreement will see Swar offer a range of frozen pies under its own brand in the Saudi Arabia and GCC market, with a focus on retail and food services.

The Toast and Eat waffle range, which comes in different varieties and flavors, uses traditional Belgian techniques to produce a superior-tasting waffle. In keeping with Siwar's promise to bring time-saving food solutions to market, pancakes can be heated up and enjoyed in just 30 seconds.

Deli Waffles, who specialize in fresh and frozen Brussels waffles, are a family business that has perfected the frozen waffle expertise for three generations.

Commenting on the partnership, CEO and Founder Loay Al-Nahedh said: “We are delighted to be partnering with one of the best waffle makers in Europe. Not only will this allow us to bring some of the best waffles in the world to the region, but we will benefit from the pioneering innovation, research and development that they are known for.” DELY, which ultimately allows us to anticipate consumer trends in our market, both in retail and food service"

Davey Van Boeck, CEO and Founder of The Daily, added: “It is an honor to work with a new dynamic player in FMCG, this will allow us to penetrate one of the largest untapped countries in the region and eventually grow with Swar in other regional markets.”

Plus we need to add - Saudi Delicious Takeaway Service

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