Siwar Foods has signed an exclusive agreement with Rastelli Global Middle East Food Trading Company to act as a distributor for sales of TGI products in KSA. The product range includes premium chicken favourites such as wings, bites and strips and will be followed by several popular appetizers. The range is inspired by the TGI Fridays menu and is approved by restaurant chefs.
The products will be sold through an extensive retail network in KSA and via on line channels, including Siwar’s own online store.
Commenting on the partnership, CEO & Founder Loaye Al-Nahedh said: ‘We are delighted to be partnering with the Rastelli group to bring such a family restaurant favourite to Saudi consumers. This relationship represents a further step in our journey to establish Siwar as a household name, synonymous with bringing the world’s best food products to the country’.
In a short period of time, Siwar has worked with the leading manufacturers around the world to introduce a growing range of time saving products into the Saudi retail market, including; ready to eat meals, pizzas, waffles, pancakes and desserts.
Rowan Davis, Managing Director, Rastelli Group, further added: ‘It’s a privilege to be working with such a dynamic player in the FMCG space and we are confident that Siwar will succeed in optimizing the growing potential of the Saudi market, by fully commercializing the TGI range. This agreement represents the start of a long-term relationship between our two companies’.
About Siwar Foods: We are a Saudi FMCG company, focused on redefining the ‘time saving’ food sector in KSA and the region. Built on an agile business model, we work with leading suppliers to bring ready to eat products, inspired by flavours from around the world, to our customers. Our products help people live a better life, without compromising on what’s important to them; variety, taste, quality and affordability. We serve consumer and business sectors, with an omni channel presence in retail, online and ‘Chef in a Box’ vending machines. With our commitment to sustainability and an environmentally friendly business approach, we are proudly aligned to Vision 2030.